8248 Growth Marketing Manager, Host Regional Engagement
Responsible for developing and executing on Host regional engagement marketing initiatives to accelerate the growth of our Host community, driving Activation, Engagement & Retention
Own & manage cross-channel data-driven automated and ad hoc email campaigns end-to-end
Support ongoing localization of automated lifecycle campaigns, as data warrants
Conduct regular, extensive experimentation and in-depth user data analyses to facilitate rapid learning & application of any insights
Own & lead project management and cross-functional campaign development workflow with partner & stakeholder teams for your campaigns (e.g. Ops, Data Science, Creative, etc.)
Responsible for doing hands-on campaign development in tooling, ensuring timely & quality execution of your campaigns
Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements
Own comprehensive daily, weekly, monthly reporting of all relevant CRM KPIs & guide building of the right dashboards to track and socialize performance
Articulate and present strategy, progress, results and data analyses / learnings effectively to stakeholders and the wider business
Conduct industry benchmarks and competitive research to influence decision-making and planning
6-8 years of CRM experience in a consumer-facing, fast-paced ecommerce company.
Product management experience is a big plus.
An agile marketer who is comfortable with an evolving team structure, and willing and able to put on many hats
Solid track record of successfully managing and executing large-scale, complex, high volume B2C email campaigns and cross-functional projects
Experience with top-tier ESP a plus
Deep understanding of CRM strategy and management, with strong interest in how it works & under the hood (i.e. tracking, marketing tech stack, tooling)
Exceptional project management and organization skills, with meticulous attention to detail
Experience working directly with Production and Engineering teams to drive technical projects, with a solid understanding of information architecture
Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau.
SQL skills a plus
Creative, methodical problem-solving skills with focus on efficient execution while balancing big-picture thinking
Proactive & independent, always looking for ways to take initiative and improve existing programs/processes
Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design Eye for user flow & visual design
Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
Passion for CRM and user engagement
Strong sense of ownership and entrepreneurial spirit
Undergraduate degree required
Undergraduate degree required
PLEASE NOTE: Our client has mandated COVID-19 vaccination for their workforce, all external personnel providing services to our client are required to comply with this requirement.