7984 SEM Specialist
Own the optimization and management of our paid search program across Google and Bing, including structure & targeting improvements, search query mining, keyword expansion, landing page testing, and improvement of bid management processes.
Develop an effective optimization process to quickly identify and respond to changes in performance.
Pull and analyze reports to extract insights and transform those insights into actionable changes that will accelerate performance.
Strong proficiency with Excel or Google Sheets (pivot tables, vlookups, basic modeling).
Basic competency in SQL, as well as a basic understanding of data logging/tracking systems in growth marketing (Tag Manager, Analytics, weblogs).
Some experience running advertising effectiveness experiments including A/B, geographic and time-based experimentation.
Research and leverage SEM industry trends and competitive analysis to inform marketing strategies.
Coordinate closely with teammates, sharing learnings regularly and applying proven tactics across the SEM program.
Communicate with the Growth Marketing Leadership Team – sharing performance, insights, and new opportunities.
1-2 years experience managing paid search accounts for SEM.
Strong proficiency with Excel (pivot tables, vlookups, basic modeling), in addition to basic competency in SQL.
A love for solving puzzles and the ability to tease out trends/insights from complex data sets.
High attention to detail and the ability to set and hit aggressive project deadlines.
Highly adaptable with a strong sense of teamwork and collaboration.
Ability to thrive within a fast-paced, high-stakes but incredibly supportive Growth Marketing team.
Experience with other digital marketing channels – SEO, display advertising, and or social marketing either as part of a marketing team or at an advertising agency – is a plus.
A passion for traveling off the beaten path and the desire to help customers build their own magical trips.
Undergraduate degree required.
PLEASE NOTE: Our client has mandated COVID-19 vaccination for their workforce, all external personnel providing services to our client are required to comply with this requirement.