3006 Social Media Lead, Channel Communications

Responsibilities:
Responsible for organic strategy and innovation, execution and reporting for brand Twitter, LinkedIn, and TikTok channels and exec social channels, aligning to overall Global Communications strategy and business objectives.
Spearhead brand TikTok strategy and operationalize a team, including internal team members and agency partners for execution.
Assist with a social strategy for key executives and identifies creative and thoughtful opportunities for engagement.
Responsible for strategy alignment with Marketing for Instagram and November product release.
Responsible for alignment with Social Customer Support team on comms social channel strategies and plans.
Responsible for collaborating closely with regional and global communication, Policy and Marketing leads to develop innovative, robust, and effective social strategies.
Manage junior team members assisting with the execution of social strategies on channels listed above.
Devise and implement creative social campaigns and activations that drive favorability and positive awareness globally.
Oversee teams in spotting trends and conversation on social and executing newsjacking opportunities to drive the positive conversation.
Responsible for collaborating with the influencer team and input on influencer strategies and programming.

Requirements:
8-10 years of relevant experience in social media strategy and channel management, baseline knowledge of paid social media a plus.
Preference for experience working on a large scale and innovative brand in the travel, design, technology, or lifestyle space and/ or for a social platform.
Deep knowledge and expertise of Twitter, LinkedIn, TikTok, and Instagram including but not limited to strategy, engagement, etc.
Deep knowledge and familiarity with social media management and performance tools (native and third-party) i.e., Opal, Sprinklr, and CreatorIQ.
Advanced experience in copywriting, with strong attention to detail and proven creative thinking.
Experience in managing and growing junior team members.
Ability to design and implement channel strategy informed by best practices.
Experience in communications, exec social, and influencer engagement. Interest in and curiosity for media moments, pop culture, and trends.
Experience in collaborating closely with Marketing teams, reconciling differences in goals, but the ability to build and execute mutually beneficial and effective social strategies mapping to business objectives.
Knowledge and experience with creative production processes and workflows.
Positive and collaborative personality and a commitment to ensuring all activities undertaken are as successful as possible.
Extremely capable of independently structuring and managing fast-paced and sometimes complex workflow and priorities.
Passion for Airbnb and the mission of the company.

Education:
College degree

PLEASE NOTE: Our client has mandated COVID-19 vaccination for their workforce, all external personnel providing services to our client are required to comply with this requirement.